"And the mother ship came down and sucked me up. The next thing I remember, I woke up on a table looking at a creature holding a two foot probe. I was like Woooooooooooooooooo!" [Reply]
I'm sorry but if Travis teaches social media ethics to other brands what exactly did his tweet embody? The very same thing he's complaining about on what brands shouldn't do with responses like he made. I was like whooaaa. [Reply]
When a longtime Chiefs fan named Travis Wright got frustrated by Sunday’s loss to the Falcons, he took to Twitter to declare that he couldn’t be much of a fan anymore, accusing owner Clark Hunt of being cheap and adding an obscenity.
When the Chiefs employee who handles Twitter for the team saw that, he took umbrage and sent a private direct message to Wright, telling him to “get a clue.” That wasn’t very smart, because Wright posted the message on Reddit, where hundreds of people ripped the Chiefs for their poor fan relations.
Eventually, the employee who runs the Chiefs’ Twitter (whose name hasn’t been released publicly) tweeted this apology: IMAGE
Wright told KSHB in Kansas City that the Chiefs didn’t apologize to him personally, and they’ve blocked him from seeing their Twitter messages.
“The funny thing about [the apology] is that I personally didn’t see it,” Wright said. “They didn’t apologize to me, they apologized to everyone else because of the backlash.”
The incident is reminiscent of the time in 2008 when then-Browns General Manager Phil Savage responded to a critical e-mail from a fan by e-mailing him back and saying, “Go root for Buffalo-f#@* you-.” Team employees at all levels would be wise to learn that if a fan rips you online, you’re best off ignoring it.
