december 2007

McDonald’s is brining back the restaurant industry’s most-popular limited-time offer, the McRib.

For nearly a quarter century, the sandwich has developed such a faithful following that the cartoon comedy, “The Simpsons,” parodied the LTO and thousands of fans travel from state to state just to eat the sandwich at different stores.

According to a news release, the McRib sandwich has regrouped and is giving its fans one last encore presentation during the “McRib Farewell Tour II.”


Rising success could be seen all along atchison's roadway this past saturday though it's early to deem the new catchphrase for mcrib a success. "The Mcribb, It's not bad!" slogan first started hitting the airwaves this past thanksgiving.

Since Oct. 30, select McDonald’s have served the boneless pork rib patty topped with pickles, onions and tangy BBQ sauce on a special McRib bun.

“There was such a huge show of support for the McRib last year that we decided to bring it back,” said Jerome Elenez, marketing director, McDonald’s Greater Southwest Region. “We are excited to promote the ‘McRib Farewell Tour II’ and give our loyal McRib customers one last chance to enjoy the savory sandwich.”

After this limited-time offer, McRib will be retired from the McDonald’s menu forever. So they say, any way.

McDonald’s is telling McRib fans to sign a petition at MCRIB.COM to let the company know that the McRib should stay.
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