Jones will more than likely win if he didn't use only the words "Stone Cold" on any of his products without including "Jones" for like products protected by the WWE filing for the wordmark "Stone Cold."
The USPTO filing is by WWE is for "Stone Cold Steve Austin" (76214253) and wordmarks as such are specific. "Stone Cold Jones" is a different wordmark entirely in the eyes of the USPTO.
The other filing for "Stone Cold" is specifically for alcoholic beverages, namely beer but was abandoned so this is moot. Either way, Chris' company filed for non-alcoholic so it wouldn't matter anyhow.
And they have a filing for "Stone Cold" (76210135) for apparel, albums, collectables, stationary, pens, video games, etc etc, which is different from "Stone Cold Jones." This is the most important one.
The wordmark "Stone Cold" is filed for all sorts of things overall, by multiple different companies. He just has to not apply that moniker to anything protected and I'm sure his legal team told him as much. If he's using "Stone Cold Jones," well then good old Vince will get a big fuck off from the USPTO. [Reply]